Neo Mobility is a UAE-based electric vehicle (EV) last mile logistics startup revolutionising the sector with captive infrastructure (EV infrastructure of 2 & 4 wheeler EVs with captive charging and battery swapping stations).
Neo was planning fundraising and required a pitch deck that could communicate their goals & plans in a clear, concise yet attractive manner.
About
Zyngo EV Pvt Ltd is a pioneering tech-enabled third-party logistics service provider (3PL) revolutionizing hyperlocal deliveries across India using EV fleets. Serves partners like Amazon, Zomato, Blinkit etc.
Brief
They needed complete branding & web services revamp that positions their brand effectively for investors and clients. They were to raise funds and needed a clean, modern brand look. Their electric vehicles, delivery persons, marketing and brand communications were some of the touchpoints to be kept in mind while crafting their identity.
Solution
We simplified their logo to a wordmark because that would be recognisable on its EV fleet driving across the cities. A clean, clear logo was created with shapes highlighting the dynamism and speed - the primary requirement for any Zyngo client.For the website, per the brief, we ensured an impactful and clear message of what Zyngo does - delivering across cities. With minimal clean content, the animation stands out immediately and defines the brand as young and dynamic with a wide presence.
Impact
The rebrand was rolled out successfully with the new logo on the vehicles, shirts, brand stationery and the dynamic new website.Zyngo raised $5 million in round led by Delta Corp Holdings, and continues to expand the business.